Teaching Topics

Have Jen Speak at Your Next Event

Jennifer’s goal is to help others by creating a positive impact in their lives through her incredible talents as a communicator in the business world. She teaches classes and workshops on the topics below.

Depending on any COVID19 restrictions, classes and workshops can be taught either in person or online via GoogleMeet, Zoom, etc.

Jennifer teaching slide show

millenialsIf you want to fish for Millennials and attract their attention to your business, you need to use the right bait. Most Millennials are using their mobile devices to find you, so make sure your business stands out in the digital marketplace. In this interactive workshop, we will show you how to include the best keywords and share your story in such a way that your business will be irresistible to the people looking for you. Millennials love stories that resonate within their hearts and minds, and in this workshop, you will discover the best techniques to reel them in.

video on mobile deviceIn this interactive webinar, we will learn five easy ways to capture your message on video and share it with your Tribe. Video is THE best way to engage people because it is the number one means of capturing attention. In this class, we will learn how to make engaging, entertaining, and educational videos promoting your business on all major social media platforms. We strongly encourage you to bring your smart phone with you to this interactive online course with Jennifer Filzen. The 5 easy steps are as follows:

1) Figure out what you want to say

2) Tips on how to shoot your video with do’s and don’ts

3) Create educational, entertaining, and engaging videos

4) Give your audience something of value they can use right away

5) Decide on your Call To Action (you can ask them after you’ve given them something)

stressed out

    Want to remove the chaos from your daily social media marketing tasks? Want an easy Marketing SOP (Standard Operating Procedure) that you can use right away and insert into your company handbook? In this class, we are going to teach you 5 easy steps you can use to improve your marketing strategy and apply them immediately. Here’s what you’ll learn:
    1) Define the differences and advantages of Short-term, Mid-term, and Long-term marketing strategies.
    2) Plan your social media engagement strategy.
    3) Plan out your social media posts in 3-month batches.
    4) Plan out your events for the year.
    5) Leave room for spontaneous opportunities.
    6) Share your goals with your team.
    By the time you finish this class, you’ll have everything you need to plan your marketing strategy for the next 12 months and remove the marketing chaos from your daily life.

social media marketingThis class is an add-on to the class above, which would make it an excellent live, interactive 3-4 hour course. How to Find Social Media Content Using the “3 E’s” A lot of people know they need to create social media posts, but many don’t know where to look or what to post. After 2-3 weeks of posting onto Facebook regularly, they quit because they become overwhelmed. In this class, you will learn: What are the “3 E’s”? Engaging posts, Entertaining posts, and Educational posts, where to find them, how frequently you need to post them, and how to keep your clients’ attention. This class shows you how to set yourself apart and target your ideal customers through social media. After taking this class, you will have proven formulas and ideas that you can apply immediately to attract your target audience to your business.

The Give to Get PrincipleThis workshop shares the secrets of success for some of the best small businesses we work with. Not only do I share how they create raving fans, but I also show you how to crate raving fans for your own business. In this workshop wil will explore your ‘why’, examine your super powers and strengths, and define how you’re team’s attitude affects your client base. This workshop is ideal for anyone who interacts with clients.

Jennifer Filzen teaching

TOPIC #1

Fishing For Millennials: Attracting Them With SEO Content

millenialsIf you want to fish for Millennials and attract their attention to your business, you need to use the right bait. Most Millennials are using their mobile devices to find you, so make sure your business stands out in the digital marketplace. In this interactive workshop, we will show you how to include the best keywords and share your story in such a way that your business will be irresistible to the people looking for you. Millennials love stories that resonate within their hearts and minds, and in this workshop, you will discover the best techniques to reel them in.

TOPIC #2

5 Steps To Get Your Message Out Quickly With Video

video on mobile deviceIn this interactive webinar, we will learn five easy ways to capture your message on video and share it with your Tribe. Video is THE best way to engage people because it is the number one means of capturing attention. In this class, we will learn how to make engaging, entertaining, and educational videos promoting your business on all major social media platforms. We strongly encourage you to bring your smart phone with you to this interactive online course with Jennifer Filzen. The 5 easy steps are as follows:

1) Figure out what you want to say

2) Tips on how to shoot your video with do’s and don’ts

3) Create educational, entertaining, and engaging videos

4) Give your audience something of value they can use right away

5) Decide on your Call To Action (you can ask them after you’ve given them something)

TOPIC #3

5 Ways to Remove The Chaos From Your Social Media Strategy

stressed outWant to remove the chaos from your daily social media marketing tasks? Want an easy Marketing SOP (Standard Operating Procedure) that you can use right away and insert into your company handbook? In this class, we are going to teach you 5 easy steps you can use to improve your marketing strategy and apply them immediately. Here’s what you’ll learn:

1) Define the differences and advantages of Short-term, Mid-term, and Long-term marketing strategies.

2) Plan your social media engagement strategy.

3) Plan out your social media posts in 3-month batches.

4) Plan out your events for the year.

5) Leave room for spontaneous opportunities.

6) Share your goals with your team.

By the time you finish this class, you’ll have everything you need to plan your marketing strategy for the next 12 months and remove the marketing chaos from your daily life.

TOPIC #4

How to Find Social Media Content Using the "3 E's"

social media marketingThis class is an add-on to the class above, which would make it an excellent live, interactive 3-4 hour course. How to Find Social Media Content Using the “3 E’s” A lot of people know they need to create social media posts, but many don’t know where to look or what to post. After 2-3 weeks of posting onto Facebook regularly, they quit because they become overwhelmed. In this class, you will learn: What are the “3 E’s”? Engaging posts, Entertaining posts, and Educational posts, where to find them, how frequently you need to post them, and how to keep your clients’ attention. This class shows you how to set yourself apart and target your ideal customers through social media. After taking this class, you will have proven formulas and ideas that you can apply immediately to attract your target audience to your business.

TOPIC #5

The Give To Get Principle: A Workshop About Relationships, Reciprocity, and Building a Community of Raving Fans

The Give to Get PrincipleThis workshop shares the secrets of success for some of the best small businesses we work with. Not only do I share how they create raving fans, but I also show you how to crate raving fans for your own business. In this workshop wil will explore your ‘why’, examine your super powers and strengths, and define how you’re team’s attitude affects your client base. This workshop is ideal for anyone who interacts with clients.